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Let’s sum up what is in it
This book is about data, and how to deal with it. From a historical description of where we are now at the end of the Covid-19 pandemic and all the (technological) changes that have resulted from it, the authors take the reader to a future that is already here. Organizations can choose from two scenarios: either follow a blue process of implementing drastic cost reductions in which digitization is used as an efficiency tool, or opt for Digital Transformation 4.0 with a disruptive leitmotiv.
The authors are experts from all walks of life, not only visionaries, but also strategists, communication coaches, economists and IT and privacy advocates. This leads to many surprising insights: this book might turn your entrepreneurial vision upside down!
Many aspects are covered, such as psychology, language, good governance and compliance. The reader is familiarized with terminology such as ’emerging technologies’ and ‘disruptors rules’. All in all, it offers a truly holistic view, illustrated with many compelling examples, images, statistics and other facts and figures, that enliven the book.